What a realistic MVP budget looks like in 2026
The line items that decide the cost of a first release, and the ones founders usually leave out.
Product engineering
Digital marketing built
to bring in leads.
SEO, paid campaigns, content and conversion tracking for your live site or app. For companies that need more traffic and leads, with every channel reported against leads and revenue.
10 yearsBuilding software
250+Projects delivered
90%Client retention
NDA before we talk
Ad and analytics accounts in your name
“They work like part of our own team. Same standups, same board, and they push back when a decision is wrong.”
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Trusted by teams in the US, UK, Canada & Europe
What we do
Six kinds of marketing work we take on most
Most clients start with tracking and one channel. The same dashboards and monthly report then cover every channel we add.
01
Technical SEO
Site speed, crawling, indexing, structured data and redirects fixed so search engines can read every page.
For exampleA crawl audit and fix list for a 2,000-page site
02
SEO and keyword strategy
Keyword research mapped to pages, on-page fixes, and links earned from sites your buyers read.
For exampleA keyword map for 40 service and product pages
03
Google Ads
Search, Performance Max and remarketing campaigns, with bids set against cost per lead.
For exampleSearch campaigns rebuilt around 12 high-intent keywords
04
LinkedIn and Meta ads
B2B campaigns targeted by job title, industry and company size, with lead forms tied to your CRM.
For exampleA LinkedIn campaign aimed at operations heads in logistics
05
Content and landing pages
Articles, guides and landing pages written for search and built in your site to convert.
For exampleEight landing pages for a Google Ads launch
06
Analytics and conversion tracking
GA4, Google Tag Manager, Consent Mode and CRM links set up so each lead is traced to its source.
For exampleForm, call and demo conversions tracked in GA4
Why Leapstrat
Why businesses choose Leapstrat for marketing
A typical marketing agency compared with a Leapstrat marketing team. Our marketers work alongside the engineers who build and fix your site.
Compare
Typical marketing agency
Leapstrat marketing team
ReportingClicks, impressions and rankingsLeads, cost per lead and revenue by channel
Site fixesA list of fixes for your developersOur engineers make the fixes in your site’s code
TrackingSet up once and rarely checkedGA4, Tag Manager and Consent Mode checked every month
Landing pagesBuilt in a page builder outside your siteBuilt in your site, fast and on brand
Who does the workAn account manager and a changing teamThe same specialists every month, with a founder on call
Who owns itAd accounts often in the agency’s nameYou: ad, analytics and tag accounts in your name
01
A founder on every project
One of our two founders joins the workshop and stays on the project as your point of escalation.
02
Hours that overlap yours
Our team is on shift 09:00–23:00 IST: 4.5 hours with US Eastern, a full working day with the UK and Europe.
03
Handover planned from day one
Tracking setup, reports and account access are documented for your own team to take over.
Traffic flat or leads down? A one-week marketing audit shows where leads are lost and what to fix first.
What the marketing audit covers →How marketing runs
Tracking, fixes and first campaigns in 6 weeks
Work starts with tracking, so every result after it can be measured. The bar shows a typical engagement, week by week.
01About 1 week
Audit and plan
We review the site, rankings, ad accounts and tracking, then agree goals, channels and a monthly budget.
You get: Audit report, channel plan and estimate02About 1 week
Tracking setup
GA4, Tag Manager, Consent Mode and CRM links set up, with every form and call counted as a conversion.
You get: Conversion tracking you can trust03About 3 weeks
Fixes and launch
Technical SEO fixes made in the site, landing pages built and the first campaigns launched.
You get: Campaigns live and SEO fixes shipped04About 1 week
First review
Results checked against the plan, then bids, keywords and pages adjusted from real lead data.
You get: First results report05Ongoing
Monthly growth
New content each month, ads tested and tuned, and results reported against leads and revenue.
You get: A monthly leads and revenue report
Every month:
New content published
Ads tested and tuned
Site health checked
Leads and cost per lead reported
Ways to work with us
Pick how marketing is run
Most clients start with a fixed scope audit and tracking setup, then keep a marketing pod on a monthly plan. You can switch between phases.
Fixed scope projectA setup done to a planMost teams
Dedicated podA marketing team that runs every month
Staff augmentationMarketers inside your team
Best for
Audits, tracking setup and launch campaigns
Companies growing leads month on month
Teams with a marketing lead
Pricing
Fixed price per scope
Monthly rate for the whole pod
Flat monthly rate per specialist
Led by
Our marketing lead, against milestones
Our marketing lead, reporting to you
Your own marketing lead
Team
SEO, ads and analytics specialists, set by the scope
Marketing lead, SEO, ads and content specialists
From one specialist, month to month
How it works →
How it works →
How it works →
Fixed scope project
A setup done to a plan
Most teams- Best for
- Audits, tracking setup and launch campaigns
- Pricing
- Fixed price per scope
- Led by
- Our marketing lead, against milestones
- Team
- SEO, ads and analytics specialists, set by the scope
Dedicated pod
A marketing team that runs every month
- Best for
- Companies growing leads month on month
- Pricing
- Monthly rate for the whole pod
- Led by
- Our marketing lead, reporting to you
- Team
- Marketing lead, SEO, ads and content specialists
Staff augmentation
Marketers inside your team
- Best for
- Teams with a marketing lead
- Pricing
- Flat monthly rate per specialist
- Led by
- Your own marketing lead
- Team
- From one specialist, month to month
Client result · SaaS and B2B · United States
3×
Qualified demo requests in six months
Tracking, SEO and search ads that tripled demo requests
ChallengeA B2B software company spent on Google Ads every month but could not tell which campaigns brought demo requests, and organic traffic had been flat for a year.
ApproachWe fixed tracking in GA4 and Tag Manager, cleared 300 technical SEO issues, rebuilt search campaigns around high-intent keywords and added eight landing pages.
ResultQualified demo requests tripled in six months, and cost per lead fell by 41%.
GA4Google AdsSearch ConsoleAhrefs
See all client results →
Leads not coming from your site?
Tell us how you market today. On a 30-minute call we will tell you where leads are lost, what to fix first, and what it should cost.
Industries and tools
Marketing for seven sectors, with tools you already use
The sector shapes the channels, the message and the rules on data and ads. Accounts, dashboards and reports stay in your name.
Industries
SaaS and B2BFintechHealthcareLegal and professional servicesRetail and ecommerceLogisticsTravel Sector not listed? Book a call →
SEOSearch Console · Ahrefs · Semrush · Screaming Frog
Paid adsGoogle Ads · LinkedIn Ads · Meta Ads · Microsoft Ads
Analytics and trackingGA4 · Google Tag Manager · Looker Studio · Hotjar
Content and CRMWordPress · Webflow · HubSpot · Mailchimp
Data and ownership
✓ NDA signed before discovery✓ Ad, analytics and tag accounts in your name✓ Consent Mode and cookie choices respected✓ Access removed at handover
FAQ
Questions about digital marketing
Pricing, results and account ownership. Anything else, ask on the call.
Most monthly plans fall between $2k–$6k a month. Ad spend is extra and paid from your own ad accounts. After a 30-minute call we send a written estimate within one working day.
Yes. A one-week marketing audit reviews your site’s SEO, ad accounts and tracking, then we send a fix-first list and a channel plan.
Paid campaigns bring traffic in the first weeks, and we tune them from lead data after the first month. SEO usually shows movement in three to six months, depending on the site and the competition.
A monthly Looker Studio report with leads, cost per lead and revenue by channel, followed by a call to agree the next month’s plan.
You do. We set accounts up in your name or work in the ones you already have, and access is removed when the work ends.
Yes. We work on WordPress, Shopify, Webflow and custom builds. When the site needs changes, our engineers make them in its code.
Insights
All marketing articles →
Read before you start
Hiring
Dedicated team or fixed-price project: how to choose for your next build
Most software engagements fail the brief before anyone writes code, because the commercial model does not match how the work will actually change. A dedicated team and a fixed-price project are both valid. They answer different questions. Choose a dedicated team when the roadmap will move A dedicated team is the right shape when you […]
Engineering
Shipping an MVP in 12 weeks with a distributed team
Twelve weeks is enough to put a product in front of real users. It is not enough to build the version you will be embarrassed to throw away later if the first month is spent negotiating the backlog. Week 0 is a decision, not a workshop Before the first sprint, name the user, the job […]
Tell us where your leads come from.
Send the details for a written estimate within one working day, or talk it through with one of our founders first.