The Derma Company

Case overview

In this Google Ads case study, we will explore how we partnered with “The Derma Company” (a leading UK based skincare & cosmetics e-commerce brand) to enhance their online presence, boost brand awareness, and drive sales through a well-structured Pay-Per-Click (PPC) advertising campaign.

By implementing data-driven strategies and meticulous performance analysis, we aimed to achieve substantial improvements in key metrics while ensuring a highly profitable return on investment (ROI).

The Brief

The Derma Company sought our expertise to amplify their digital advertising efforts and enhance their market share. Their existing PPC campaign was not delivering the desired results, and they were looking for a comprehensive solution to improve their online visibility and revenue generation.

Client’s Goals
  1. Increase Website Traffic: Attract more relevant visitors to the website, particularly those with high purchase intent for skincare products.
  2. Drive Conversions: Optimize ad campaigns to boost conversion rates and drive a surge in online sales.
  3. Maximize ROI: Achieve a significant increase in return on investment to ensure that their advertising expenditure resulted in profitable returns.

Our Approach

To address the client’s challenges and fulfill their goals, we devised a comprehensive PPC strategy based on the following key steps:

1. In-depth Audience Analysis

Conducted extensive research to understand the target audience’s demographics, interests, and online behavior. This information allowed us to segment audiences and tailor ad campaigns to specific customer groups.

2. Keyword Research and Optimization

Conducted thorough keyword research to identify high-potential, relevant keywords. We optimized ad copy and landing pages to align perfectly with these keywords, resulting in improved ad relevance and quality scores.

3. Compelling Ad Copy and Creatives

Developed captivating ad copy and visually appealing creatives that reflected the client’s brand identity and unique selling propositions. Regular A/B testing allowed us to identify top-performing ads and continuously refine our messaging.

4. Landing Page Enhancements

Streamlined the website’s landing pages to ensure seamless user experience, faster load times, and optimized conversion funnels. By improving the landing page relevance, we aimed to decrease bounce rates and encourage higher engagement.

5. Smart Bid Management and Budget Allocation

Employed smart bidding techniques and strategically allocated budgets across campaigns to prioritize high-converting keywords and capitalize on peak demand periods.

The Results

Over the course of six months, our data-driven approach and continuous optimization efforts led to impressive results.

We achieved an outstanding increase in website traffic, driving a substantial number of potential customers to the client’s online store. Our optimized ad campaigns resulted in a remarkable 35% boost in conversion rates, translating to a significant increase in online sales revenue. Through our strategic PPC campaign management, we achieved a staggering 58% improvement in return on investment, proving the effectiveness of our cost-efficient strategies.

140%

Increase in Website Traffic

35%

Boost in Conversion Rate

58%

Increase in Return On Investment

36%

Increase in Impression Share