Enzo App

Case overview

Enzo is next-gen mobile app for managing all house chores effectively without any hassle. Being a new name in the market they were facing challenges in attracting organic traffic and ranking for relevant keywords on search engine results pages (SERPs). To address this issue, oWorld Software (the parent company of Enzo-App) engaged our SEO agency to enhance their overall organic visibility and drive more targeted traffic to their website.

The Brief

The primary objective of the SEO campaign was to increase organic traffic and improve search rankings for Enzo’s website. The client wanted to focus on specific high-value keywords related to their niche. Additionally, they wanted to ensure that the SEO strategies employed were ethical and sustainable for long-term growth.

Our Approach

1. Keyword Research and Strategy

We started by conducting extensive keyword research to identify high-value, relevant keywords with a substantial search volume. This involved analyzing competitor keywords, understanding user intent, and targeting long-tail keywords to capture specific search queries related to the client’s products.

2. On-Page Optimization

After identifying the target keywords, we performed an end to end SEO audit for Enzo’s website & based on that we did the complete On-Page Optimization. Additionally, we also did the overall user experience & performance elevation.

3. Technical SEO Enhancements 

Addressing technical SEO aspects was crucial to ensure better crawlability and indexation of the website by search engines. We fixed broken links, resolved duplicate content issues, and optimized site speed to improve user experience and search engine rankings.

4. Content Marketing and Link Building

We developed a content marketing strategy to create high-quality blog posts and articles relevant to the industry and the latest trends. Simultaneously, we pursued a hq link-building approach to earn high-quality backlinks from industry-related websites and portals.

5. Mobile Optimisation 

Recognising the significance of mobile traffic, we implemented a mobile optimization strategy. We ensured that the website was fully responsive and offered an excellent user experience on various mobile devices, which also contributed to improved search rankings.

The Results

Through a comprehensive and data-driven SEO strategy, Enzo witnessed remarkable improvements in their organic search rankings and website traffic. The right combination of On-Page & Technical SEO enhancements backed by effective content strategy, and link building led to a substantial increase in organic traffic and, consequently, higher conversions.

The success of this SEO campaign showcases the significance of implementing a holistic approach to SEO, focusing on both technical and content aspects, and consistently monitoring and optimising performance to achieve long-term growth.

25.2%

Decrease in Bounce Rate

39.5%

Increase in Avg Session Duration

101%

Increase in Monthly Unique Visitors

45.8%

Increase in Organic Conversion Rate