Nextgen Software

Case overview

This Technical SEO case study delves into how we partnered with a prominent Enterprise Software Company to optimize their technical SEO aspects, enhance search engine visibility, and improve overall website performance (page speed) by implementing advanced Technical SEO strategies and data-driven analysis, we helped them achieve significant improvements in all key metrics.

The Brief

The client, sought our expertise to address technical SEO challenges that were impeding their search engine rankings and organic traffic growth. Their website faced issues like slow loading speed, poor mobile optimization, indexation errors and many other technical issues which impacted their ability to reach their target audience effectively.

Client’s Goals
  1. Improve Search Engine Rankings: Optimize technical SEO elements to boost the website’s ranking in search engine results pages (SERPs).
  2. Increase Organic Traffic: Enhance website performance to attract more organic traffic from search engines.
  3. Enhance User Experience: Optimize website structure and usability to provide a seamless experience for visitors.

Our Approach

To address the client’s challenges and achieve their goals, we devised a comprehensive Technical SEO strategy based on the following key steps:

1. In-Depth SEO Audit

Conducted a thorough audit of the website to identify technical SEO issues, including broken links, duplicate content, indexing and crawl errors.

2. Website Speed Optimization 

Implemented performance enhancements, such as image compression, ccs/ js minification, browser caching, and server side optimization, to improve website loading times and overall user experience.

3. Mobile Optimization 

Revamped the website’s mobile responsiveness, ensuring a seamless experience for mobile users and complying with Google’s mobile-first indexing guidelines.

4. URL Structure Optimization 

Streamlined the website’s URL structure and implemented canonical tags to resolve duplicate content issues and ensure proper crawling & indexation.

5. XML Sitemap and Robots.txt Optimization

Created and submitted an updated XML sitemap to search engines, along with an optimized robots.txt file to guide search engine crawlers more efficiently.

6. Internal Linking Enhancement 

Improved internal linking strategies to ensure search engine crawlers could easily navigate and index all relevant pages.

The Results

Over a period of six months, our Technical SEO approach and diligent efforts led to remarkable results.

Nextgen witnessed an impressive increase in search engine rankings across targeted keywords, resulting in 165% increase in organic traffic, attracting more relevant visitors from search engines. By implementing speed optimization and mobile responsiveness enhancements the website’s average page load time decreased by 7.5 seconds which led to a 40% reduction in bounce rate and a 37% increase in average session duration, indicating an improved user experience. Our overall technical SEO implementations resolved 95% of crawl errors, ensuring search engine crawlers could efficiently index all essential pages on the website.


Decrease in Bounce Rate


Increase in Avg Session Duration


Increase in Organic Traffic


Increase in Page Speed